Defining the project:
      ...Describe your business and how do you best represent yourself?
      ...What is the main purpose of the site?
         What else could it be doing for your business?
      ...What do you want the immediate impact to be, and to say about you?
      ...Scope of Project:
         Timeline and Elements to be included?
         Are there videos, animations, interactive forms, slide shows, etc.
         How many pages, and how many images will be included?
      ... (Download my Getting Started Worksheet to get started.)
      ...A rough site map is drawn up. (the order of things) Download this site map outline
         or try the online, interactive version.

Sketching out the Vision
    ...The initial visual impression should capture the essence of who you are and what you do.
       On the web, first impressions make all the difference.
    ...From our conversations in the first phase, we start to create the look of the site.

Our work is based on the idea that the design sets the tone, creating a strong, unified message drawing the viewer into the site.

     ...2 - 3 'sketches' are done of home page designs, & uploaded onto the Mintz Design site.
       We send you a link to view them and see what you think.
       It can be love at first site, or more of a 'give and take' editing process.

The Design is Chosen and Approved

Putting it all together
       ...When you approve the visual concept, we design the inside pages.
Creating the parts, building the site.
       ...Image editing and creation
                   photo editing, creating icons, titles & buttons .
       ...Content development.
          This can include pages with sideshows, forms, shopping, video,
           flash animation, blog, newsletter,....
       ...This is where all the pieces are put together.

Checking it twice, and more
      ...It's ready, almost.
      ...We do a full checking of all links, images, forms and other details.
      ...When it's really ready, and you've approved, we upload to the web.
      The beauty of this unique medium is that it's always a work in progress.
       As your business grows and changes, your website can grow, and evolve with it.

Beyond the finish line ... SEO, updating and maintenance
     ...Your site is up and looking great. Now you need the right people to find you.
     ...Search Engine Optimization is the art of seeing your site through the eyes of your target audience, and placing the keywords (the words & phrases they would use to search for you) in all the right places, in the text, and the code.
     ...You can count on us to maintain your site, updating when you'd like, and whatever else is needed.

Social Media – Blog, twitter, facebook, linkedIn,...
...Social media are the many forums out there to connect with the world, also known as potential clients.
...We'll look at what is right for your business, get you set up, and show you how to use it.

Boston Newton Web Design :: Mintz Web Design :: 617 916-2949 :: info@mintzwebdesign.com
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